18 NOVEMBER 2006.- ON ABC!!!
"APOCALYPTO"
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Guess who is going to be on Thanksgiving Night, on a Primetime Special on ABC in
the middle of a Diane Sawyer special?
"Mel Gibson's Apocalypto"
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18 NOVEMBER 2006.- THE GOLD EARS ON SELL!!!
The "gold ears" on sell!!!
Maurico Amuy has put the famous ears he wore in "Apocalypto" up for auction via Internet.
Starting Price: $5,000
The ears, which were recently exhibited in New York, were donated by Icon Prod.
You can bid for them just now!!!
The money will be used to help poor children in Costa Rica
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20 NOVEMBER 2006.- APOCALYPTO, NEW PHOTOS!!!
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22 NOVEMBER 2006.- APOCALYPTO, NEW PHOTOS!!!
APOCALYPTO-MEL GIBSON, NEW PHOTOS Click Here
APOCALYPTO-THE MOVIE, NEW PHOTOS Click Here
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22 NOVEMBER 2006.- PROMOTING "APOCALYPTO"
"APOCALYPTO"
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From www.orlandosentinel.com
Starting Thanksgiving night, distributor Walt Disney Studios kicks off a campaign aimed at shifting attention from Gibson's foibles and onto his movie. Up against what the industry is calling "the Mel factor," the director will appear on a prime-time special on Disney's ABC network, hoping to blunt any damage that he may have caused "Apocalypto."
Hosted by Diane Sawyer, ABC is devoting an hour to the Dec. 8 release. The program was arranged before Gibson's arrest, and includes footage the network shot on location while he was filming in Mexico. ABC has been heavily promoting the program, advertising it on such hit shows as "Desperate Housewives."
Gibson, who co-wrote and produced the movie but does not appear in it, also agreed to a similar prime-time special on Univision's weekly news magazine show "Aqui y Ahora" ("Here and Now") on Nov. 30 with co-host Teresa Rodriguez as part of a promotional blitz aimed at Latinos. One night before "Apocalypto" debuts in theaters, Gibson is scheduled as a guest on "The Tonight Show With Jay Leno."
Disney Studios Chairman Dick Cook believes that moviegoers can separate Gibson's off-screen behavior from his work behind the camera. He noted that the filmmaker once before defied dismal predictions by turning "The Passion of the Christ" into a global blockbuster.
"The public is smart enough to differentiate what happens in someone's personal life and their professional life," Cook said. "And, while we knew the marketing mountains we'd have to go up, you realize the movie is in the hands of someone who has conquered all these obstacles before and succeeded in an extraordinary way."
Nonetheless, it's uncertain whether Gibson's fans are ready to forgive him, let alone embrace an R-rated movie that he has made on a topic unfamiliar to most audiences.
"I don't envy Disney - they have an uphill battle," "Spider-Man" producer Laura Ziskin said. "It looks like a hard sell to begin with. He's the tool with which to market it, and he has a black mark against him."
Disney plans to position "Apocalypto" as a riveting action adventure, opening the movie on more than 2,000 screens. Its publicity materials, trailer and TV spots play up the film as a visceral, "heart-stopping" story of a man who makes a daring escape from a world on the brink of destruction to save himself, his pregnant wife and their child.
Despite Gibson's DUI arrest, Disney still is treating him as an important selling point: Gibson narrated many of the TV and radio spots, which started airing this week as part of an aggressive ad buy, and is seen on camera talking about the movie.
In the days after Gibson's arrest, Cook called Gibson and his publicist, Alan Nierob, to assure them that Disney still supported the film and would release it as planned. The studio, however, was concerned whether Gibson's alcohol rehabilitation would interfere with his ability to deliver a finished print on time.
Last month, Nierob launched Gibson's public comeback by arranging a two-part taped interview with Sawyer on ABC's "Good Morning America." Gibson apologized for his anti-Semitic remarks, said he was ashamed and acknowledged his long struggle with alcohol.
Nierob and Disney are hoping Gibson's public mea culpa will blunt any new media frenzy that could be reignited by the attention Gibson will undoubtedly get with the release of the movie.
"We're not running from anything," Nierob said. "We've already addressed his DUI arrest publicly."
Nierob has kept a tight hold on his client's promotional activities and has been working closely with Cook and his team to carefully craft a publicity and marketing strategy to focus media attention on the film. Outside of the Sawyer interview, Nierob said, nothing about the campaign has changed as a result of the DUI.
"We're marketing it in a straight-ahead manner and focusing 100% on the movie itself," Cook said. "Obviously, it's an unbelievable cinematic achievement and we're dealing with the talent of Mel Gibson the filmmaker."
Cook said that the studio had no choice but to gloss over Gibson's personal problems.
"You ignore it - there's no other way," he said.
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22 NOVEMBER 2006.- A GREAT CRITIC!!!
From www.rolligstone.com
Apocalypto brings out what's unique and gripping in Gibson as a director. It's pure adrenaline -- a tremendously exciting chase movie, shot in Mexico, that just happens to be set in ancient Maya with dialogue spoken in Yucatec Maya, with English subtitles. Heck, you lived through Latin and Arabic in Gibson's Passion of the Christ, so don't be a wussy. Actually, you'd better not be gore-shy, because Apocalypto is one brutal and bloody ride.
The plot, cooked up by Gibson and Farhad Safina, focuses on Jaguar Paw (Rudy Youngblood), a braveheart if ever there was one. When his village is attacked by another tribe., Jaguar goes on the run experiencing adventures that would give Indiana Jones the screaming meemies. The movie flies by fast enough to cause whiplash. Youngblood, 25, is a Comanche and Cree Indian from Texas, and he holds the screen every treacherous inch of the way, suffering penitential hardships from spears, snakes and tribal rulers intent on removing his heart while it's still beating.
This being Gibson, there's more to the film than the rush. It's impossible not to see parallels to our own cultured civilization, one that knowingly destroys its environment and sends troops to Iraq as human sacrifices. Gibson has made a film of blunt provocation and bruising beauty -- it's breathtaking to watch a jaguar racing in the jungle alongside the man who is named after the beast. Say what you will about Gibson, he's a filmmaker right down to his nerve endings.
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www.melsmegafans.com