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13 OCTOBER 2006.- APOCALYPTO, PHOTOS
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APOCALYPTO
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14 OCTOBER 2006.- ADL
The Anti-Defamation League (ADL) has welcomed actor Mel Gibson's remarks, in an interview with Diane Sawyer, where he admitted for the first time that he had made anti-Semitic remarks during his DUI arrest in July, and said, "I'm ashamed that they came out of my mouth. That's not who I am."
14 OCTOBER 2006.- VIDEO INTERVIEW
You can also watch the interview at www.youtube.com
WATCH VIDEO
WATCH VIDEO
16 OCTOBER 2006.- THE INTERVIEW
"The risk of everything - life, limb, family - is not enough to keep you from it..That's the hell of it. You are indefensible against it."
But you´re not alone. Thousands of people are with you!!!
We all trust you
MelMegafans
See our board, "WE BACK MEL" and add your name to the list click here
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But you´re not alone. Thousands of people are with you!!!
We all trust you
MelMegafans
See our board, "WE BACK MEL" and add your name to the list click here
17 OCTOBER 2006.- COURTNEY
Story published by an Indian newspaper.
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Singer Courtney Love has told friends that actor-director Mel Gibson was a "saviour" to her when she needed one.
According to newsweek.com, Love had been struggling with her addiction and she remained clean for a while but relapsed. Gibson tried to enter her hotel room to help her but she would not let him in.
An insider said: "He was pounding on her door and hollering for her to open up, and she was cussing him out and telling him to go the (bleep) away. He hung out until a delivery came to her room, and then he snuck in the door behind the delivery guy."
Gibson then gave Love a stern talk and coaxed her to get back to rehab.
The insider added: "Courtney says the incident occurred about a year ago, and that when his own drinking problems were recently publicised she was reminded of them and that she will always love and admire Mel for what he did for her."
Another insider added: "You'd be surprised at the number of addicts and alcoholics Mel has helped out like that."
Singer Courtney Love has told friends that actor-director Mel Gibson was a "saviour" to her when she needed one.
According to newsweek.com, Love had been struggling with her addiction and she remained clean for a while but relapsed. Gibson tried to enter her hotel room to help her but she would not let him in.
An insider said: "He was pounding on her door and hollering for her to open up, and she was cussing him out and telling him to go the (bleep) away. He hung out until a delivery came to her room, and then he snuck in the door behind the delivery guy."
Gibson then gave Love a stern talk and coaxed her to get back to rehab.
The insider added: "Courtney says the incident occurred about a year ago, and that when his own drinking problems were recently publicised she was reminded of them and that she will always love and admire Mel for what he did for her."
Another insider added: "You'd be surprised at the number of addicts and alcoholics Mel has helped out like that."
19 OCTOBER 2006.- "APOCALYPTO", MAURICIO AMUY
"APOCALYPTO"
The "Vanguardia" (Mexico) has interviewed actor Mauricio Amuy.
Amuy has talked about the production. Once more he has emphasized "the extraordinary humanity" of the film director, Mel Gibson.
"While I was working with Mel Gibson, he gave me some good advices. He taught me the real importance of humility. He taught me that we have to leave "our footprint" on these world, not because of our fame but because of our good actions. He taught me that helping people around you is what really matters."
Amuy said that Apocalypto might be premiered in Mexico given that the whole film was shot in Veracruz
"APOCALYPTO" |
The "Vanguardia" (Mexico) has interviewed actor Mauricio Amuy.
Amuy has talked about the production. Once more he has emphasized "the extraordinary humanity" of the film director, Mel Gibson.
"While I was working with Mel Gibson, he gave me some good advices. He taught me the real importance of humility. He taught me that we have to leave "our footprint" on these world, not because of our fame but because of our good actions. He taught me that helping people around you is what really matters."
Amuy said that Apocalypto might be premiered in Mexico given that the whole film was shot in Veracruz
20 OCTOBER 2006.- "MEL GIBSON DID IT AGAIN!"
"Mel Gibson Did It Again!" by Father Jonathan Morris (FoxNews.com).
Never before had I made an intercontinental flight to see a movie. But that's what I did this month when I accepted Mel Gibson's invitation to preview and critique his new film "Apocalypto," scheduled to appear in theaters on December 8th.
I didn't make the trek across the ocean for entertainment value. My work as a consultant on and off the set of Gibson's "Passion of the Christ," gave me a new appreciation of the power of well-made, serious, and widely-distributed movies. They influence culture. They affect the way we think about the story they tell. Sometimes they warp our view of history or of humanity. Other times they inform, inspire, and challenge. But they always leave a mark.
That's why I cared to see Gibson's first post-"Passion" production. Yes, movies matter - some more than others. Viewers of the "Passion" know what I mean. Picture for just a second, if you would, Jesus Christ crucified. Remember his face, his bloody face. Look into his eyes, the forgiving and loving ones. What you see is a different image of Jesus. That there is the power of a well-made film!
Because I know Mel, his noble intentions and his creative genius, I was eager, though somewhat unconvinced, to see how much his new film would matter.
Don't get me wrong. This is no sequel to "The Passion of the Christ." Some of his fervent fans will be disappointed if they were hoping for another religious epic. Mel just didn't have it in him. He doesn't see himself as a prophet, a spiritual director, or a religious role model. But he knows how to make movies, and he has been making good and responsible ones for a very long time.
That's what Mel has done again. He's made a heart-stopping, mythic action-adventure that tells an ancient story in a way that matters. During the process of releasing the "Passion," Mel realized a tremendous hunger in the audience for a different kind of film. Talking about his reasoning for making "Apocalypto" he said, "People want big stories that say something to them emotionally and touch them spiritually."
Of all of his past films, this one most resembles "Braveheart." The only difference is that it takes place in an ancient Mayan jungle, is spoken in the ancient Mayan language, and is represented by a bunch of unknown actors who, for the most part, had never acted before. Oh yeah, and the story is not about Scotland's fight for independence from the Brits, but rather the fight for personal and spiritual independence of a hero who risks his life to free himself from an opulent, but now decaying pre-European Mayan culture.
The protagonist is Juguar Paw (played by newcomer Rudy Youngblood). He is innocent. He is strong. He is in love with his wife, his family, and his traditional culture. In the darkness of an ordinary night, invaders abruptly interrupt his idyllic existence. What ensues is a riveting and relentless chase film that provides a unique context for telling a story about personal and societal survival.
The analogy to our present culture is discreet, but powerful. A society that allows itself to fall apart from within will be unable to withstand threats from without.
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Never before had I made an intercontinental flight to see a movie. But that's what I did this month when I accepted Mel Gibson's invitation to preview and critique his new film "Apocalypto," scheduled to appear in theaters on December 8th.
I didn't make the trek across the ocean for entertainment value. My work as a consultant on and off the set of Gibson's "Passion of the Christ," gave me a new appreciation of the power of well-made, serious, and widely-distributed movies. They influence culture. They affect the way we think about the story they tell. Sometimes they warp our view of history or of humanity. Other times they inform, inspire, and challenge. But they always leave a mark.
That's why I cared to see Gibson's first post-"Passion" production. Yes, movies matter - some more than others. Viewers of the "Passion" know what I mean. Picture for just a second, if you would, Jesus Christ crucified. Remember his face, his bloody face. Look into his eyes, the forgiving and loving ones. What you see is a different image of Jesus. That there is the power of a well-made film!
Because I know Mel, his noble intentions and his creative genius, I was eager, though somewhat unconvinced, to see how much his new film would matter.
Don't get me wrong. This is no sequel to "The Passion of the Christ." Some of his fervent fans will be disappointed if they were hoping for another religious epic. Mel just didn't have it in him. He doesn't see himself as a prophet, a spiritual director, or a religious role model. But he knows how to make movies, and he has been making good and responsible ones for a very long time.
That's what Mel has done again. He's made a heart-stopping, mythic action-adventure that tells an ancient story in a way that matters. During the process of releasing the "Passion," Mel realized a tremendous hunger in the audience for a different kind of film. Talking about his reasoning for making "Apocalypto" he said, "People want big stories that say something to them emotionally and touch them spiritually."
Of all of his past films, this one most resembles "Braveheart." The only difference is that it takes place in an ancient Mayan jungle, is spoken in the ancient Mayan language, and is represented by a bunch of unknown actors who, for the most part, had never acted before. Oh yeah, and the story is not about Scotland's fight for independence from the Brits, but rather the fight for personal and spiritual independence of a hero who risks his life to free himself from an opulent, but now decaying pre-European Mayan culture.
The protagonist is Juguar Paw (played by newcomer Rudy Youngblood). He is innocent. He is strong. He is in love with his wife, his family, and his traditional culture. In the darkness of an ordinary night, invaders abruptly interrupt his idyllic existence. What ensues is a riveting and relentless chase film that provides a unique context for telling a story about personal and societal survival.
The analogy to our present culture is discreet, but powerful. A society that allows itself to fall apart from within will be unable to withstand threats from without.
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That's what Mel has done again. He's made a heart-stopping, mythic action-adventure that tells an ancient story in a way that matters. During the process of releasing the "Passion," Mel realized a tremendous hunger in the audience for a different kind of film. Talking about his reasoning for making "Apocalypto" he said, "People want big stories that say something to them emotionally and touch them spiritually."
Of all of his past films, this one most resembles "Braveheart." The only difference is that it takes place in an ancient Mayan jungle, is spoken in the ancient Mayan language, and is represented by a bunch of unknown actors who, for the most part, had never acted before. Oh yeah, and the story is not about Scotland's fight for independence from the Brits, but rather the fight for personal and spiritual independence of a hero who risks his life to free himself from an opulent, but now decaying pre-European Mayan culture.
The protagonist is Juguar Paw (played by newcomer Rudy Youngblood). He is innocent. He is strong. He is in love with his wife, his family, and his traditional culture. In the darkness of an ordinary night, invaders abruptly interrupt his idyllic existence. What ensues is a riveting and relentless chase film that provides a unique context for telling a story about personal and societal survival.
The analogy to our present culture is discreet, but powerful. A society that allows itself to fall apart from within will be unable to withstand threats from without.
24 OCTOBER 2006.- IS GIBSON´S APOCALYPTO A MARKETING CHALLENGE?
The following article has been published by REUTERS.
Figuring out a way to market Mel Gibson's latest movie, "Apocalypto," has many experts scratching their heads.
Unlike "The Passion of the Christ," Gibson's last film, "Apocalypto's" tale of human sacrifice among the ancient Mayans has no built-in audience of millions of Christians to draw on.
The movie also has to overcome months of bad publicity Gibson received after the recent incident.
Gibson has teamed with Walt Disney Co. to market and distribute the film, which debuts on Dec. 8, and he has already begun testing audience reaction by showing unfinished prints to audiences in Oklahoma and Texas.
Disney spokesman Dennis Rice said the studio believes "Apocalypto" will have broad appeal despite the subtitles, subject matter and controversy surrounding Gibson.
"If it's a good movie, people are going to see it," Rice said. "One of the great things about Mel Gibson is that he is a great filmmaker and he has a proven track record," he added, referring to the success Gibson has had with such films as "Passion" and the Oscar-winning "Braveheart."
Rice said Gibson will actively promote the film which will be marketed as "Mel Gibson's Apocalypto." Gibson has publicly apologized for his remarks during the arrest and offered a long interview with ABC's Diane Sawyer to explain what happened.
Gibson has said he hopes to find a wide audience for the film about a pre-Columbian villager who is captured by Mayans to be used as a sacrifice to appease their gods.
"One doesn't ever make a work of art for an elite. I think that is a very selfish and big mistake," Gibson said.
The film, which cost Gibson's Icon Productions an estimated $30 million to make, was shot in Veracruz, Mexico, using local people who had never acted.
A few reviews based on the rough cut screenings have been positive. But industry experts wonder whether the film's association with Gibson would taint it for moviegoers.
Paul Dergarabedian, president of box office tracking firm Exhibitor Relations, said: "It's not clear who will want to see "Apocalypto. This film is a little more mysterious (than "Passion") which makes it a bit of a marketing challenge."
He added that with all its other marketing drawbacks, the film also must surmount the controversy surrounding its maker.
"I don't know how that cannot be a factor," Dergarabedian said. "His personality has come into play ... but if it's a good movie that will hold it in good stead."
Film historian David Thomson called film marketing "a rather grandiose term for what is really always a gamble."
"Controversy is not a bad way to open a film ... I think the public will be intrigued and I think the current state of his reputation will help, not hurt the film," Thomson said.
Rice said Disney had plans to market the film to Hispanic audiences already familiar with the fall of the Mayan empire.
"We think this movie plays to a wide audience and that there's going to be a tremendous amount of interest generated from the Latino community, especially the Mexican community, because this is a story about their ancestors," Rice said.
Rochelle Newman-Carrasco, chief executive of Enlace Communications and a board member of the Association of Hispanic Advertising Agencies, said marketing "Apocalypto" to Latino audiences is "a smart thing to do."
"It's a big film-going community," Newman-Carrasco said. "It's a story that really hasn't been told in any commercial way or public way in the United States and it's a source of great pride obviously to the Mexican community."
Latino moviegoers represent a growing portion of the moviegoing public and are more apt to attend movies on opening weekend, Newman-Carrasco said. They also see more movies per capita than other U.S. ethnic groups, she said.
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Figuring out a way to market Mel Gibson's latest movie, "Apocalypto," has many experts scratching their heads.
Unlike "The Passion of the Christ," Gibson's last film, "Apocalypto's" tale of human sacrifice among the ancient Mayans has no built-in audience of millions of Christians to draw on.
The movie also has to overcome months of bad publicity Gibson received after the recent incident.
Gibson has teamed with Walt Disney Co. to market and distribute the film, which debuts on Dec. 8, and he has already begun testing audience reaction by showing unfinished prints to audiences in Oklahoma and Texas.
Disney spokesman Dennis Rice said the studio believes "Apocalypto" will have broad appeal despite the subtitles, subject matter and controversy surrounding Gibson.
"If it's a good movie, people are going to see it," Rice said. "One of the great things about Mel Gibson is that he is a great filmmaker and he has a proven track record," he added, referring to the success Gibson has had with such films as "Passion" and the Oscar-winning "Braveheart."
Rice said Gibson will actively promote the film which will be marketed as "Mel Gibson's Apocalypto." Gibson has publicly apologized for his remarks during the arrest and offered a long interview with ABC's Diane Sawyer to explain what happened.
Gibson has said he hopes to find a wide audience for the film about a pre-Columbian villager who is captured by Mayans to be used as a sacrifice to appease their gods.
"One doesn't ever make a work of art for an elite. I think that is a very selfish and big mistake," Gibson said.
The film, which cost Gibson's Icon Productions an estimated $30 million to make, was shot in Veracruz, Mexico, using local people who had never acted.
A few reviews based on the rough cut screenings have been positive. But industry experts wonder whether the film's association with Gibson would taint it for moviegoers.
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Paul Dergarabedian, president of box office tracking firm Exhibitor Relations, said: "It's not clear who will want to see "Apocalypto. This film is a little more mysterious (than "Passion") which makes it a bit of a marketing challenge."
He added that with all its other marketing drawbacks, the film also must surmount the controversy surrounding its maker.
"I don't know how that cannot be a factor," Dergarabedian said. "His personality has come into play ... but if it's a good movie that will hold it in good stead."
Film historian David Thomson called film marketing "a rather grandiose term for what is really always a gamble."
"Controversy is not a bad way to open a film ... I think the public will be intrigued and I think the current state of his reputation will help, not hurt the film," Thomson said.
Rice said Disney had plans to market the film to Hispanic audiences already familiar with the fall of the Mayan empire.
"We think this movie plays to a wide audience and that there's going to be a tremendous amount of interest generated from the Latino community, especially the Mexican community, because this is a story about their ancestors," Rice said.
Rochelle Newman-Carrasco, chief executive of Enlace Communications and a board member of the Association of Hispanic Advertising Agencies, said marketing "Apocalypto" to Latino audiences is "a smart thing to do."
"It's a big film-going community," Newman-Carrasco said. "It's a story that really hasn't been told in any commercial way or public way in the United States and it's a source of great pride obviously to the Mexican community."
Latino moviegoers represent a growing portion of the moviegoing public and are more apt to attend movies on opening weekend, Newman-Carrasco said. They also see more movies per capita than other U.S. ethnic groups, she said.
24 OCTOBER 2006.- MEL GIBSON IN LONDON
Mel Gibson bows out of Tamarind restaurant in London on Saturday night.
What´s Gibson doing in London??? Working, working and working as always.
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What´s Gibson doing in London??? Working, working and working as always.
25 OCTOBER 2006.- NEW CUT OF PAYBACK
Brian Helgeland has screened his new cut of PAYBACK in Austin to thunderous applause.
According to Harry Knowles this Cut "isn't some minor adjustment to sell DVDs -it is a complete overhaul"
"This is a radically different film. Better music, better editing, better storytelling and just flat out a great film. The film is leaner and meaner. There are no explosions and needless tacked on gore. This is brutal and hard-nosed… Oh, and IMMENSELY SATISFYING!!! This is the way a Parker novel by Donald Westlake should be handled."
"It is unlikely that PARAMOUNT makes it a big release. The film will most likely end up going to DVD in February or March - with a minor dump into a few theaters here or there. But this is a film that has absolutely earned its second chance. I truly hope you get the opportunity to see this on the big screen, I did tonight - and I never thought I would. It's been worth the wait!"
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According to Harry Knowles this Cut "isn't some minor adjustment to sell DVDs -it is a complete overhaul"
"This is a radically different film. Better music, better editing, better storytelling and just flat out a great film. The film is leaner and meaner. There are no explosions and needless tacked on gore. This is brutal and hard-nosed… Oh, and IMMENSELY SATISFYING!!! This is the way a Parker novel by Donald Westlake should be handled."
"It is unlikely that PARAMOUNT makes it a big release. The film will most likely end up going to DVD in February or March - with a minor dump into a few theaters here or there. But this is a film that has absolutely earned its second chance. I truly hope you get the opportunity to see this on the big screen, I did tonight - and I never thought I would. It's been worth the wait!"
26 OCTOBER 2006.- DISNEY PREPARES MAJOR PROMOTIONAL PUSH FOR APOCALYPTO
"APOCALYPTO"
The following article has been published by Advertising Age.
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At a time when some titans in Hollywood have been publicly distancing themselves from Mel Gibson, the Walt Disney Co.'s film marketers are embracing the maverick filmmaker as a cut-through-the-clutter way to hype the upcoming release of his latest passion project, "Apocalypto."
Disney executives are closely associating the movie promotion with the Academy Award-winning actor/writer/director.
"It's critical that he be the voice and face of this film," said Jim Gallagher, president of Buena Vista Pictures Marketing, which is distributing "Apocalypto" but did not finance it. "When you look at what's the best approach to market this film during a very crowded and competitive time of year, he's a vital part of that equation."
The movie itself has challenges that would make any entertainment marketer wince, including a cast with no recognizable stars to go on the talk-show circuit. On top of that, it's a period piece with dialogue in ancient Mayan -- no English is spoken.
Mr. Gibson, who spent a reported $50 million of his own money to make "Apocalypto," has already started stumping for the story of a man's struggle to return to his family during the collapse of Mayan civilization. Mr. Gibson is invested in every aspect of the film -- he's credited as the writer, producer and director.
Mr. Knowles, a well-known fanboy and webmaster who was an early supporter of Mr. Gibson's "The Passion of the Christ," said it would be "a disaster" to keep Mr. Gibson out of the marketing picture for "Apocalypto." He called the movie "absolutely gripping, thrilling and touching."
"We had an unannounced screening, and we got close to 520 hits in newspapers, magazines, TV and other media around the world," Mr. Knowles said. "There's no way that a movie about indigenous people 600 years ago would normally get that kind of attention. That's the power of Mel Gibson."
In some ways, Disney will treat the movie like any other on its slate. The studio plans to surround "Apocalypto" with traditional marketing such as TV and print ads, stressing its unique story.
"Moviegoers en masse have said over the last couple of years that they don't want the same old, same old," Mr. Gallagher said. "This is a provocative story of a personal journey."
Mr.Gibson is rushing to put finishing touches on the film now -- it's scheduled for a Dec. 8 release -- and might not be available to do the usual raft of national media appearances. He likely will continue to screen the film to carefully selected audiences, trying to stoke word of mouth. Regardless, it's certain he will be ever-present in pushing the movie, which some Hollywood marketers think is a bad idea.
"There's so much baggage already to market a movie like this," said Paula Silver, a veteran marketing consultant who once headed marketing at Columbia Pictures. "To use him in the marketing is adding more baggage."
But Ms. Silver, who's an Academy member, said she will see the movie because she's heard it's brilliant and COULD BE AN OSCAR CONTENDER.
"APOCALYPTO" |
Disney executives are closely associating the movie promotion with the Academy Award-winning actor/writer/director.
"It's critical that he be the voice and face of this film," said Jim Gallagher, president of Buena Vista Pictures Marketing, which is distributing "Apocalypto" but did not finance it. "When you look at what's the best approach to market this film during a very crowded and competitive time of year, he's a vital part of that equation."
The movie itself has challenges that would make any entertainment marketer wince, including a cast with no recognizable stars to go on the talk-show circuit. On top of that, it's a period piece with dialogue in ancient Mayan -- no English is spoken.
Mr. Gibson, who spent a reported $50 million of his own money to make "Apocalypto," has already started stumping for the story of a man's struggle to return to his family during the collapse of Mayan civilization. Mr. Gibson is invested in every aspect of the film -- he's credited as the writer, producer and director.
Mr. Knowles, a well-known fanboy and webmaster who was an early supporter of Mr. Gibson's "The Passion of the Christ," said it would be "a disaster" to keep Mr. Gibson out of the marketing picture for "Apocalypto." He called the movie "absolutely gripping, thrilling and touching."
"We had an unannounced screening, and we got close to 520 hits in newspapers, magazines, TV and other media around the world," Mr. Knowles said. "There's no way that a movie about indigenous people 600 years ago would normally get that kind of attention. That's the power of Mel Gibson."
In some ways, Disney will treat the movie like any other on its slate. The studio plans to surround "Apocalypto" with traditional marketing such as TV and print ads, stressing its unique story.
"Moviegoers en masse have said over the last couple of years that they don't want the same old, same old," Mr. Gallagher said. "This is a provocative story of a personal journey."
Mr.Gibson is rushing to put finishing touches on the film now -- it's scheduled for a Dec. 8 release -- and might not be available to do the usual raft of national media appearances. He likely will continue to screen the film to carefully selected audiences, trying to stoke word of mouth. Regardless, it's certain he will be ever-present in pushing the movie, which some Hollywood marketers think is a bad idea.
"There's so much baggage already to market a movie like this," said Paula Silver, a veteran marketing consultant who once headed marketing at Columbia Pictures. "To use him in the marketing is adding more baggage."
But Ms. Silver, who's an Academy member, said she will see the movie because she's heard it's brilliant and COULD BE AN OSCAR CONTENDER.
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